About me
About me
About me
About me
Hi ! 👋🏻
Hi ! 👋🏻
I’m a Product Design Leader with over 16 years of experience shaping user-centred digital experiences that drive impact. I’ve had the privilege of working across industries, leading teams, and solving complex challenges for high-profile companies and brands.
I specialise in combining strategy and craft to deliver exceptional design solutions. From creating scalable design systems to leading UX transformations, I thrive on aligning business goals with user needs. My hands-on expertise includes everything from UX research and design to team leadership and stakeholder engagement.
I’m a Product Design Leader with over 16 years of experience shaping user-centred digital experiences that drive impact. I’ve had the privilege of working across industries, leading teams, and solving complex challenges for high-profile companies and brands.
I specialise in combining strategy and craft to deliver exceptional design solutions. From creating scalable design systems to leading UX transformations, I thrive on aligning business goals with user needs. My hands-on expertise includes everything from UX research and design to team leadership and stakeholder engagement.
Designing impactful solutions for leading brands
Designing impactful
solutions for leading
brands
Designing impactful solutions
for leading brands
Designing impactful
solutions for leading brands
In my most recent roles, I’ve worked with major clients, including Asda, Lookers, Sky Betting & Gaming, William Hill and Betfred. I tackled complex design challenges, focusing on user insight, business goals, and measurable outcomes.
My approach is rooted in collaboration, with a proven track record of aligning cross-functional teams and stakeholders to deliver exceptional results on time and on budget.
Highlights of my career include delivering Lookers’ award-winning online buying journey, leading Sky Betting & Gaming’s migration to a scalable design system across brands, and driving millions in revenue growth through A/B testing and optimisation.
In my most recent roles, I’ve worked with major clients, including Asda, Lookers, Sky Betting & Gaming, William Hill and Betfred. I tackled complex design challenges, focusing on user insight, business goals, and measurable outcomes.
My approach is rooted in collaboration, with a proven track record of aligning cross-functional teams and stakeholders to deliver exceptional results on time and on budget.
Highlights of my career include delivering Lookers’ award-winning online buying journey, leading Sky Betting & Gaming’s migration to a scalable design system across brands, and driving millions in revenue growth through A/B testing and optimisation.
Building product design teams
Building product
design teams
I excel at building and nurturing high-performing product design teams that drive innovation and deliver exceptional results. By leading with empathy, I create environments where individuals feel valued and empowered to do their best work.
Over the years, I’ve successfully established design teams from the ground up, fostering creativity, collaboration, and alignment with business goals.
By implementing competency frameworks and clear career progression paths, I support individual growth while ensuring the team’s collective success. My approach blends mentoring, empathy, and a culture of experimentation to deliver impactful, user-centred solutions.
I excel at building and nurturing high-performing product design teams that drive innovation and deliver exceptional results.
By leading with empathy, I create environments where individuals feel valued and empowered to do their best work.
Over the years, I’ve successfully established design teams from the ground up, fostering creativity, collaboration, and alignment with business goals.
By implementing competency frameworks and clear career progression paths, I support individual growth while ensuring the team’s collective success. My approach blends mentoring, empathy, and a culture of experimentation to deliver impactful, user-centred solutions.
I excel at building and nurturing high-performing product design teams that drive innovation and deliver exceptional results.
By leading with empathy, I create environments where individuals feel valued and empowered to do their best work.
Over the years, I’ve successfully established design teams from the ground up, fostering creativity, collaboration, and alignment with business goals.
By implementing competency frameworks and clear career progression paths, I support individual growth while ensuring the team’s collective success. My approach blends mentoring, empathy, and a culture of experimentation to deliver impactful, user-centred solutions.
AND Digital Apollo Award - Innovator of the year
AND Digital Apollo Award -
Innovator of the year
Ladies that UX talk - March 2025
Some of my proudest achievements include:
Some of my proudest
achievements include:
Some of my proudest achievements
include:
Led the design of Lookers’ online buying journey, reducing the sales cycle from 4 hours to 1 hour and earning the Online Customer Experience Award in 2022.
Delivered Sky Betting & Gaming’s transformation, creating consistent user experiences for millions of users.
Drove revenue growth through data-driven experimentation, generating millions in monthly returns from A/B testing platforms for Manchester Airport Group and Routledge.
Delivered ASDA’s first-ever loyalty app, achieving £100 million in rewards for over 5 million monthly active users and winning the Tech Team of the Year award for this groundbreaking success.
Championing Everyday UX
My passion for UX extends beyond the workplace into the everyday. I run the Instagram channel @badbad_ux, where I highlight examples of poor UX design and share insights on how thoughtful design can make a difference. This work reflects my belief that UX is everywhere, from the apps we use to the objects we interact with daily.
I’ve also delivered the talk “Bad UX Kills” to various events and conventions, exploring the real-world consequences of bad design and the importance of creating user experiences that are not only intuitive but also safe and effective. This passion fuels my drive to make UX accessible, impactful, and transformative in all aspects of life.
My passion for UX extends beyond the workplace into the everyday. I run the Instagram channel @badbad_ux, where I highlight examples of poor UX design and share insights on how thoughtful design can make a difference. This work reflects my belief that UX is everywhere, from the apps we use to the objects we interact with daily.
I’ve also delivered the talk “Bad UX Kills” to various events and conventions, exploring the real-world consequences of bad design and the importance of creating user experiences that are not only intuitive but also safe and effective. This passion fuels my drive to make UX accessible, impactful, and transformative in all aspects of life.
Explore some of my case studies
Asda Loyalty App
Helping ASDA bring to life their very first loyalty app.
Skybet Digital Transformation
Redefining performance, scalability, and user Experience.
Explore some of
my case studies
Explore some of my case studies
Let’s connect
Let’s connect
Let’s connect
Email me at: karine.tardivel@gmail.com
Email me at:
karine.tardivel@gmail.com
Email me at:
karine.tardivel@gmail.com